Mark Zuckerberg, CEO of Meta, introduced Threads as an extension of Instagram
Meta unveiled its latest offering, Threads, an app that could compete with Twitter. Mark Zuckerberg, CEO of Meta, introduced Threads as an extension of Instagram’s successful photo and video-sharing platform to create a positive and creative space for users to express their ideas.
With Threads, users can seamlessly transition from Instagram to a dedicated space for real-time updates and public conversations. After signing in with their Instagram accounts, users can transfer their usernames and verifications, while also having the option to customize their profiles specifically for threads. The Threads app provides accessibility features, including screen reader support and AI-generated image captions, reflecting Instagram’s commitment to inclusivity.
Threads also come with a feed that combines posts from Instagram accounts you follow with featured content from new creators for discovery and engagement. Users can share text posts of up to 500 characters complete with links, photos, and videos of up to 5 minutes. Additionally, Threads allows posts to be shared on Instagram Stories or as links to other platforms, expanding the reach and impact of users’ content.
The microblogging platform includes robust user control tools that allow users to manage who can mention or reply to their posts and can filter specific words in sub-thread replies. The Threads app also offers familiar security features such as blocking, restricting, and reporting profiles.
Looking ahead, Meta plans to make Threads compatible with ActivityPub, an open social networking protocol established by the World Wide Web Consortium (W3C). This compatibility would allow connections to other ActivityPub-enabled Threads applications. Meta says it envisions a future where users have more control over their audience, including the ability to seamlessly transfer their content to other services.
Threads is available for download on iOS and Android devices in over 100 countries including India, allowing users to find their communities across multiple apps. Meta also promised upcoming updates, including improved in-feed recommendations and a more robust search function to make it easier to track topics and trends in real time.
Meta shares closed up 3 percent in premarket trading on Wednesday, outpacing gains in rival technology companies as the broader market fell, Reuters noted.